ADDICTIVE JUNK FOOD. “Moskowitz, who studied mathematics and holds a Ph.D. in experimental psychology from Harvard, runs a consulting firm in White Plains, where for more than three decades he has “optimized” a variety of products for Campbell Soup, General Foods, Kraft and PepsiCo. “I’ve optimized soups … I’ve optimized pizzas. I’ve optimized salad dressings and pickles.”
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