Month: September 2022

BLISS POINT FOR MAXIMAL CRAVING. "Moskovitz "had no qualms about his own pioneering work on discovering what industry insiders now regularly refer to as “the bliss point” or any of the other systems that helped food companies create the greatest amount of crave. “There’s no moral issue for me." https://lnkd.in/dNjGR4g View in LinkedIn

MAXED OUT. "The Lunchables team started by using Kool-Aid and cola and then Capri Sun after Philip Morris added that drink to its stable of brands. Eventually, a line of the trays, appropriately called Maxed Out, was released that had as many as nine grams of saturated fat, or nearly an entire day’s recommended maximum for kids, with up to two-thirds of the max for sodium and 13 teaspoons of sugar." https://lnkd.in/dNjGR4g View in LinkedIn

JUNK YARD KINGS. "On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies ...(Nestlé, Kraft, Nabisco, General Mills, Procter & Gamble, Coca-Cola and Mars). Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. On the agenda was one item: the emerging obesity epidemic and how to deal with it." https://lnkd.in/dNjGR4g View in LinkedIn

NAPKIN HEALTH SNACK. "When I asked Geoffrey Bible, former C.E.O. of Philip Morris, about this shift toward more salt, sugar and fat in meals for kids, he smiled and noted that even in its earliest incarnation, Lunchables was held up for criticism. “One article said something like, ‘If you take Lunchables apart, the most healthy item in it is the napkin.’ ” https://lnkd.in/dNjGR4g View in LinkedIn

CHEETOS “is one of the most marvelously constructed foods on the planet, in terms of pure pleasure.” ... a dozen attributes of the Cheetos that make the brain say more ... the puff’s uncanny ability to melt in the mouth. “It’s called vanishing caloric density. If something melts down quickly, your brain thinks that there’s no calories in it . . . you can just keep eating it forever.” https://lnkd.in/dNjGR4g View in LinkedIn

SLOW PROGRESS. "The growing attention Americans are paying to what they put into their mouths has touched off a new scramble by the processed-food companies to address health concerns. Pressed by the Obama administration and consumers, Kraft, Nestlé, Pepsi, Campbell and General Mills, among others, have begun to trim the loads of salt, sugar and fat in many products." https://lnkd.in/dNjGR4g View in LinkedIn

SCIENCE BEHIND JUNK FOOD is every bit as sophisticated as the research behind tobacco. The issue is no longer about nutrition. The issue is about market share driven by an irresistible taste that overrides the body's normal satiety triggers. View in LinkedIn

SELLING TASTE. “Don’t talk to me about nutrition,” said the head of General Mills, whose Yoplait yogurt has twice as much sugar as its marshmallow cereal Lucky Charms. “Talk to me about taste, and if this stuff tastes better, don’t run around trying to sell stuff that doesn’t taste good.” https://lnkd.in/dQ_FFAN View in LinkedIn

BLISS POINT. "Moss goes inside the laboratories where the “bliss point” of sugary drinks and the “mouth feel” of fat are calculated. How do you reach the bliss point? When the flavor piques the taste buds enough to be alluring, but doesn’t have an overriding single flavor that tells the brain to stop eating or drinking. And mouth feel?" https://lnkd.in/dQ_FFAN View in LinkedIn

"SALT SUGAR FAT: "How the Food Giants Hooked Us" traces how these ingredients worked their way into our food in ever-larger amounts, not by accident but as part of a concerted effort by food companies to make their products as irresistible and addictive as possible." https://lnkd.in/dEsX2JF View in LinkedIn