Year: 2022

FIFTY YEARS OF DATA. "Data on women's smoking before 1935 are anecdotal. Fortune magazine (Fortune 1935) conducted a national public opinion and consumer preference survey in the 1930s and a national Current Population Survey was performed in 1955, but systematic surveillance of smoking behavior did not begin in the United States until 1965." http://www.ncbi.nlm.nih.gov/books/NBK44311/ View in LinkedIn

YOUNG WOMEN TARGETS: "women as a key US consumer base since the 1920s when cigarettes were promoted as an appetite suppressant (“Reach for a Lucky Instead [of a Sweet]” ... marketing strategies for women have used emancipation symbolism ... “Women! Light another torch of freedom! in 1929 to "You've come a long way, baby”." http://lnkd.in/dvNZ7Gz View in LinkedIn

PROJECT TOMORROW'S FEMALE (1987). "The objective of TF is to develop a ... cigarette for today's 18-34 year old female smokers. Potential product characteristics include: smooth smoking satisfaction; reduced smoke; pleasant/absence of aroma ... RJRT currently holds a relatively small share of 18-34 female smokers." http://lnkd.in/dxaWpNB View in LinkedIn

PROJECT STEALTH. PROJECT STEALTH. "To supply a viable alternative for those who are reacting to social pressure from non- smokers ... their own personal enjoyment of smoking some- times is an annoyance to non-smokers around them. Rationale: Social pressure on smokers has gotten to the point where a low smoke and low odor concept ...." http://lnkd.in/d83PmdG View in LinkedIn

PROJECT YW (YOUNG WOMEN). "Project YW was an R.J. Reynolds effort to design a cigarette to target younger women. Its primary characteristic was to be a vanilla flavoring, and an attempt to make a cigarette that offered a "fresh aftertaste" to help smoking appeal to more women ... as providing "personal cosmetic freshness and attractiveness." http://lnkd.in/dC65Bb2 View in LinkedIn

PROJECT VIRILE FEMALE (VF). RJ Reynolds Tobacco campaign "aims at young, poorly educated white women whom the company calls "virile females." ... The advertising campaign focuses on a certain group of women whose favorite pastimes ... include cruising, partying and attending hot rod shows and tractor pulls with their boyfriends." http://articles.sun-sentinel.com/1990-02-18/news/9001250355_1_reynolds-plans-cigarette-marketing-effort-marketing-plan View in LinkedIn

CANDY THAT KILLS. "With novel marketing and flavors to appeal to first-time smokers, Big Tobacco seems to be aiming for youth smokers in the developing world ... the same four tobacco companies that U.S. public health advocates kicked out in the 1990s are still targeting the most vulnerable members of society—namely, children, teens and those trying to quit, with a focus on less affluent nations." http://lnkd.in/dJA_3gd View in LinkedIn

YOUTH MARKETS. "Hillel Alpert, a researcher at the Harvard School of Public Health, says tobacco companies are still targeting youth in the U.S. as well. As recently as 2005 R. J. Reynolds was adding flavors—such as orange-mint, chocolate and vanilla—to its Camel cigarettes to increase their appeal to youth and first-time smokers." http://lnkd.in/dJA_3gd View in LinkedIn

AT A STANDSTILL AFTER FIFTY YEARS. "The ... 2012 Surgeon General’s report, Preventing Tobacco ... concluded that the scientific evidence “consistently and coherently points to the intentional marketing of tobacco products to youth as being a cause of young people’s tobacco use.” Fifty years after the first damning Surgeon General's report, and no progress. http://lnkd.in/dtcjFGW View in LinkedIn

TOXIC DUMPING. "Cigarettes sold in underdeveloped countries tend to have higher tar content, and are less likely to be filtered, potentially increasing vulnerability to tobacco-related disease in these regions." http://lnkd.in/dRNWjzP View in LinkedIn