YOUTH MARKETING WORKED. “Children and youth in the US averaged 224 calories per day from sugary beverages in 1999 to 2004—nearly 11% of their daily calorie intake. From 1989 to 2008, calories from sugary beverages increased by 60% in children ages 6 to 11, from 130 to 209 calories per day, and the percentage of children consuming them rose from 79% to 91%.”
http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/