TARGETING THE YOUNG. “Beverage companies in the US spent roughly $3.2 billion marketing carbonated beverages in 2006, with nearly a half billion dollars of that marketing aimed directly at youth ages 2–17. Yet the beverage industry aggressively rebuffs suggestions that its products and marketing tactics play any role in the obesity epidemic.” Sounds familiar.
http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/