NICOVENTURES EXPLORING THE HARM REDUCTION MARKET. “In 2012, the company set up a medical education plan called Smoking Harm Reduction Education Programme (SHARE). Events held so far include a Pharmacy Forum in June 2012, a GP Forum in November 2012 and a Stop Smoking Advisor Forum February 2013.” (Subsidiary of BAT).
http://www.tobaccotactics.org/index.php/Nicoventures