PROJECT YW (YOUNG WOMEN). “Project YW was an R.J. Reynolds effort to design a cigarette to target younger women. Its primary characteristic was to be a vanilla flavoring, and an attempt to make a cigarette that offered a “fresh aftertaste” to help smoking appeal to more women … as providing “personal cosmetic freshness and attractiveness.”
http://lnkd.in/dC65Bb2
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022