BIG PHARMA’S GIANT GAP: According to E&Y, the industry needs 100 Bn USD in new revenue by 2015 just to keep up with market growth, and will try and achieve this by acquisitions. This is a tight window, a giant stretch, and has some honest madness of the driving capitalist model for endless growth. To achieve revenues of this scale, not just pipeline hopefuls, this means that there has to be mergers of giants, or greater internationalization, because the pool of available candidates shrinks every year.
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