FOOD COMPANIES have played fast and free with society’s food ever since Upton Sinclair’s The Jungle. We are eating chickens at five weeks after battery farming, and we have been completely seduced by the toxic mix of fat, sugar and salt. We were switched to hydrogenated margarine from butter, to skimmed milk from whole milk. Flimsy nutritional studies have flip-flopped annually to support the latest processed trends. This has been a sad history of profits over health, sham over transparency. Time to get it right.