BIG PHARMA’S SPENDING REFLECTS ITS TRUE MUSCLE, namely marketing and sales. These big organizations are powerful sales machines and cannot be rivaled by small companies, particularly in big physician access. In the case of specialty doc access, however, smaller specialty Pharma companies perform well, and in the case of generics, only very small sales forces are needed.
http://lnkd.in/8CmrBM
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022