YOU DON’T KNOW WHAT YOU DON’T KNOW. Sounds obvious? Think of the many BlowHards you know that do not think this way. If you bear this in mind, it will help give you genuine humility and curiosity. A know-it-all never constructs their world with this fundamental viewpoint. Why does it matter? Because you cannot be curious without humility. And genuine curiosity is perhaps one of the greatest assets an innovator can have.