MAKE YOUR SALES PROJECTIONS BOTTOMS-UP IF YOU PLAN TO SELL PRODUCT YOURSELF. if you are going to license your product, ignore this. Otherwise, listen up. X% of a billion dollar market is a standard pitch. However, it is meaningless. Build your sales forecasts by estimating the actual number of sales calls per day, the number of successes, by how many sales people. Your credibility is always shot when you pitch a small share of a huge market (top-down forecasts),
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022