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PHILIP MORRIS1999 SMOKING STUDY by consulting company Arthur D. Little on the effects of smoking on the public finance balance of the Czech Republic, concluding that it was beneficial, on account of the premature death of smokers. Needless to say, this caused a public uproar. http://www.tobaccoinaustralia.org.au/17-2-the-costs-of-smoking View in LinkedIn

PROJECT STEALTH. PROJECT STEALTH. "To supply a viable alternative for those who are reacting to social pressure from non- smokers ... their own personal enjoyment of smoking some- times is an annoyance to non-smokers around them. Rationale: Social pressure on smokers has gotten to the point where a low smoke and low odor concept ...." http://lnkd.in/d83PmdG View in LinkedIn

NET LOSS FROM SMOKING IN EUROPE, subtracting total healthcare and related costs, of €544 billion (2009 numbers), from total European tax income of €72 billion (2007 numbers), leaves negative €472 billion per year in unmet costs resulting from smoking. Even allowing for '07-'09 differences, the case is clear. http://lnkd.in/d7pFK3K View in LinkedIn

PROJECT TOMORROW'S FEMALE (1987). "The objective of TF is to develop a ... cigarette for today's 18-34 year old female smokers. Potential product characteristics include: smooth smoking satisfaction; reduced smoke; pleasant/absence of aroma ... RJRT currently holds a relatively small share of 18-34 female smokers." http://lnkd.in/dxaWpNB View in LinkedIn

EU PREMATURE MORTALITY "attributable to smoking is estimated at €517 billion in 2009 ... Or 4.4% of Europe's GDP." Read the rationale for this important, and often ignored, number in this thorough document. http://lnkd.in/d7pFK3K View in LinkedIn

YOUNG WOMEN TARGETS: "women as a key US consumer base since the 1920s when cigarettes were promoted as an appetite suppressant (“Reach for a Lucky Instead [of a Sweet]” ... marketing strategies for women have used emancipation symbolism ... “Women! Light another torch of freedom! in 1929 to "You've come a long way, baby”." http://lnkd.in/dvNZ7Gz View in LinkedIn

TOTAL EUROPEAN COSTS OF SMOKING is "€544 billion in 2008 ... 4.6% of EU27 combined GDP." http://ec.europa.eu/health/tobacco/docs/tobacco_liability_final_en.pdf View in LinkedIn

FIFTY YEARS OF DATA. "Data on women's smoking before 1935 are anecdotal. Fortune magazine (Fortune 1935) conducted a national public opinion and consumer preference survey in the 1930s and a national Current Population Survey was performed in 1955, but systematic surveillance of smoking behavior did not begin in the United States until 1965." http://www.ncbi.nlm.nih.gov/books/NBK44311/ View in LinkedIn

EU PREMATURE MORTALITY "attributable to smoking is estimated at €517 billion in 2009 ... Or 4.4% of Europe's GDP." Read the rationale for this important, and often ignored, number in this thorough document. http://lnkd.in/d7pFK3K View in LinkedIn

EU INDIRECT COSTS. "Smoking related productivity losses (absenteeism and economic inactivity due to incapacity) cost the EU economy an estimated €7.3 billion in 2009," or ~0.06% of the EU GDP. http://lnkd.in/d7pFK3K View in LinkedIn