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WELSH COAL was subsidized to dig and create slag heaps, and then subsidized to remove and beautify these ugly stains on the UK countryside. A stunning development at British American Tobacco suggests that they are adopting a similar tactic with a NRT strategy. The implications for Big Tobacco are enormous, at least in the developed world. View in LinkedIn

NICOTINE REPLACEMENT THERAPY message was originally "quit nicotine addiction". But due to tobacco companies' newfound interest in this greener market, the message is now changed to "enjoy more healthy pure nicotine", without harmful additives, rather than quit. After all, they still want lifelong addicts. View in LinkedIn

DIVERSIFICATION'S BULLY PULPIT. "The tobacco industry has used its financial ties to pressure a variety of industries to oppose tobacco control." This was particularly true of pressure on pharmaceutical companies selling NRTs, including ongoing threats, and interference with NRT advertising content, and cessation of anti-smoking campaign support. https://lnkd.in/d3HZszU View in LinkedIn

TOBACCO MOVES INTO NRTs. "2009 Reynolds American became the first tobacco company to acquire a pharmaceutical company, Swedish Niconovum, which develops (NRTs) ... 2011 BAT launched ... Nicoventures to commercialise non-tobacco nicotine products and PMI announced that it had acquired ... A nicotine delivery system." http://tobaccocontrol.bmj.com/content/21/2/92.full View in LinkedIn

PHARMA AND TOBACCO. "Large pharmaceutical companies are major funders of anti-smoking lobby groups. The same firms manufacture the products used in Nicotine Replacement Therapy (NRT) and stand to gain when governments recommend this approach to smoking cessation." https://lnkd.in/dCDh7vY View in LinkedIn

FAST FOOD, TOBACCO AND PHARMA. "The diversification of the tobacco industry has been well documented ... (it) has systematically acquired companies that manufacture unrelated consumer products such as cookies, macaroni and cheese, candy and pharmaceuticals." https://lnkd.in/d3HZszU View in LinkedIn

TANGLED WEB. "Corporate diversification leads to a network of holding companies, parent companies, and subsidiaries that are financially connected but operate seemingly independently" and also serve to obscure the corporate ties." http://whyquit.com/studies/2004Pharma_Tobacco_Financial_Ties.pdf View in LinkedIn

"CORPORATE DIVERSIFICATION allows for well-hidden financial ties between pharmaceutical and tobacco companies ... (which) have fostered both competition and collaboration between the tobacco and pharmaceutical industries." https://lnkd.in/d3HZszU View in LinkedIn

PHARMA DIVERSIFICATION. "In Sweden, the company Niconovum was founded in 2000 to provide clean nicotine products, offering nicotine gum, a nicotine mouth spray, and Snus, Swedish smokeless tobacco." In 2009, it was purchased by US tobacco giant RJ Reynolds. " "Demons: Our changing attitudes to alcohol, tobacco, and drugs. By Virginia Berridge View in LinkedIn

MEDICAL NICOTINE. "e-Cigarettes are increasingly being used for medicinal purposes. “A fairly substantial proportion of people who would have used a nicotine patch to help cut down on cigarettes are now using e-cigarettes instead." https://lnkd.in/dypBckx View in LinkedIn