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ODOR SYSTEM FIDELITY. "In mammals, each olfactory receptor neuron expresses only one functional odor receptor." https://lnkd.in/e9z896Q View in LinkedIn

AUGMENTED APPETITE, the corollary, certainly exists when we smell food cooking. Obvious undesirable commercial applications. https://lnkd.in/emBjZwq View in LinkedIn

ENORMOUS RANGE. The human nose can detect about a trillion smells, using only 1,000 different scent receptors. How can this possibly be? http://news.sciencemag.org/biology/2014/03/human-nose-can-detect-trillion-smells View in LinkedIn

AUGMENTED SATIETY. "Aroma can activate intestinal receptors, making people feel more full than they are." Clinical applications are obvious. https://lnkd.in/emBjZwq View in LinkedIn

"SCENT CELLS are renewed every 30 to 60 days. The sense of smell is the only cranial nerve — nerves that emerge from the brain and control bodily functions including eye movement, hearing, taste, and vision — that can regenerate." This fact underpins the biological importance of a sense of smell. http://www.everydayhealth.com/news/incredible-facts-about-your-sense-smell/ View in LinkedIn

A DIGISCENTED WORLD, "where smells are deployed and captured for medical, gaming, security and justice purposes, and where cinemas use a version of Smell-O-Vision that actually works." https://lnkd.in/emBjZwq View in LinkedIn

THREE NOBEL PRIZES, for six researchers, have been awarded for remarkable advances in the science of smell and taste. Richard Axel and Linda B Buck, in 2004 for scent receptors. Robert Leftkowitz and Brian K Kobilka, in 2012 for G-protein coupled receptors. Alfred G Gilman and Martin Rodbell, in 1994 for G-protein signal transduction. A vast leap forward in our understanding of these fundamental senses. https://lnkd.in/eQzx8w5 View in LinkedIn

The Digital Olfaction Society's stated goal is to "digitize, transmit, reproduce, and recapture smells, flavors, and fragrances. " " Put together with Pario, and the repertoire of digitized senses under development is almost complete. https://lnkd.in/emBjZwq View in LinkedIn

FRAGMENT IN NATURE, this weekend focuses on our sense of smell, or olfaction. While our taste senses appear quite limited to a putative list of about ten tastes, our sense of smell covers an enormous range of molecules. And smell and taste receptors appear to be multi-functional and appear all over the body, as well as being at times synergistic. View in LinkedIn

THE DIGITAL OLFACTION SOCIETY. "Whose stated goal is to "digitize, transmit, reproduce, and recapture smells, flavors, and fragrances. " " Put together with Pario, and the repertoire of digitized senses under development is almost complete. https://lnkd.in/emBjZwq View in LinkedIn