linkedin post 2013-06-19 05:40:25
RESPECT A COMPETITIVE PRODUCT. And then go further as this great article suggests: recommend it to your customers when appropriate (and especially when it is true). When an entrepreneur is pitching investors, the part about who is the competition is relevant here. Be brutally honest if the competition has some superior features and benefits. Go out of your way to point them out, and preserve your credibility. Only a buffoon will stand there saying that his or her product is incomparable. A little humility and a lot of honesty go a long way. http://lnkd.in/wwFTEv View in LinkedIn