linkedin post 2014-12-19 09:31:39
"MENTHOL is added to cigarettes in part because it is ... an attractive feature to inexperienced smokers who perceive menthol cigarettes as less harsh ... some youths smoke menthols because they perceive them to be less harmful than non-menthol cigarettes ... the companies carefully researched the menthol segment ... to recruit younger smokers." http://tobaccocontrol.bmj.com/content/20/Suppl_2/ii12.full View in LinkedIn