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SOW DOUBT FIRST. "The most important story is that which casts doubt in the cause and effect theory of disease and smoking ... Controversy! Contradiction! Other factors! Unknowns!" http://lnkd.in/dj9V_RB View in LinkedIn

1 BILLION TOBACCO DEATHS IN 20TH CENTURY. "1.3 billion smokers worldwide in 2003, and that number is expected to increase to 1.7 billion by 2020." Of 7.1 billion population in 2020, this is one in five humans smoking. (Peto R, Lopez AD. Future worldwide health effects of current smoking patterns." http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2040350/ View in LinkedIn

NUMBER ONE JOB OF TOBACCO INDUSTRY. "We have one essential job -- which can be simply said: stop public panic ... There is only one problem -- confidence, and how to establish it, public assurance and how to create it." http://lnkd.in/dj9V_RB View in LinkedIn

HISTORIC PUBLIC HEALTH CATASTROPHY. "The World Health Organization (WHO) estimates that tobacco caused ... 100 million deaths over the course of the 20th century." Compared to the Spanish Flu (50-100 million dead), the Black Death (20 million dead), and Smallpox (300 million dead), this is the largest public health catastrophe in recent history. " http://lnkd.in/dRNWjzP View in LinkedIn

WHAT THEY KNEW AND WHEN, in the words of the tobacco industry. A walk through the quoted record by decade of the state of knowledge and the industry responses. A litany of dirty tricks, denials, bullying, and the abdication of any vestige of ethical behavior. http://lnkd.in/dj9V_RB View in LinkedIn

WHEN WAS THE NEGATIVE DATA IN TOBACCO CLEAR? "Prior to World War I, lung cancer was considered to be a rare disease ... With the postwar rise in popularity of cigarette smoking, however, came an epidemic of lung cancer. In the 1930s German scientists showed that cigarette smoking caused lung cancer." http://lnkd.in/dRNWjzP View in LinkedIn

LUNG CANCER = TOBACCO. "Cigarette smoking is responsible for 85–90% of the lung cancer occurring in the United States ... the risks of smoking for lung cancer may be increasing. Changes in cigarette design and smoke composition over the past several decades have been suggested as a likely cause of this increase." http://lnkd.in/dFzWPWb View in LinkedIn

"CIGARETTE SMOKING became the dominant form in most of the developed world between the two world wars. The evidence was generally ignored until five case-control studies (on) the development of lung cancer were published in 1950 ... by the late 1950s, were beginning to show that smoking was associated with the development of many other diseases." http://lnkd.in/d3WgTvQ View in LinkedIn

WHO WARNING. "Unless urgent action is taken, the annual death toll could rise to more than eight million by 2030 (per year). Nearly 80% of the world's one billion smokers live in low-and middle-income countries." (Brackets mine). http://www.who.int/mediacentre/factsheets/fs339/en/ View in LinkedIn

WHO ON TOBACCO. "Tobacco kills up to half of its users. Tobacco kills nearly 6 million people each year. More than five million of those deaths are the result of direct tobacco use while more than 600,000 are the result of non-smokers being exposed to second-hand smoke." http://www.who.int/mediacentre/factsheets/fs339/en/ View in LinkedIn