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THE OLD HEALTH RISK. "For women who smoked in the 1960s, the risk of dying from lung cancer was 2.7 times higher than that of nonsmokers. The risk of dying from COPD was 4 times higher among smokers than nonsmokers." http://www.cancer.org/cancer/news/risk-of-lung-cancer-death-increased-during-last-50-years-for-women-smokers View in LinkedIn

WOMEN SMOKERS ARE THE NEW GOLD RUSH. "Selling tobacco products to women is currently the largest product-marketing opportunity in the world." http://lnkd.in/dZctaRh View in LinkedIn

SMOKING AND WOMEN'S EMANCIPATION. "Why do nearly one-fifth of women in America smoke? The answer goes back to an event almost 80 years ago on Fifth Avenue, which is often regarded as one of the most successful P.R. stunts in American history." Remember, once it was against the law in the US for women to smoke. http://lnkd.in/dAmmiG9 View in LinkedIn

THOUSANDS OF TOBACCO PROJECTS. "Tobacco companies have engaged in thousands of internal projects and operations over the decades designed to do everything from thwart public health authorities to sell more cigarettes." http://lnkd.in/d9g4sCW View in LinkedIn

TOBACCO PROJECT NAMES were internal and not intended to be revealed to the public, and reveal a great deal about the culture and mind-set in the industry. Perchaos meandro to be fin y, today they appear more predatory and sinister than humerous. http://lnkd.in/dKnCpK5 View in LinkedIn

TARGETING YOUNG US SMOKERS. "The tobacco industry conducted extensive research on ETS altering additives, (with) internal code names such as "Project Stealth" and "Project TF" ("Tomorrow's Female" targeting 18-34 year old females.) and "Project YW" ("Young Women)." (Environmental Tobacco Smoke, ETS). http://lnkd.in/dcrghvF View in LinkedIn

MASSIVE ADVERTIZING SPENDING. "In 2008, the tobacco industry spent nearly $10 billion on advertizing, especially trying to attract young women and teenage girls." http://lnkd.in/dZbDr9W View in LinkedIn

UVENILE BRAINS are more biochemically susceptible to addiction than older brains, as we will see in a later section. The ideal configuration for tobacco strategies. Young rebels, wanting to seem grown up, and experimenting with many new things, are are perfect target market, unless they happen to be your kids. View in LinkedIn

"ADOLESCENCE is a critical period of vulnerability for the onset of smoking ... Approximately 80% of smokers initiate tobacco use before age 18 ... As compared to their adult counterparts, juveniles more readily develop symptoms of tobacco dependence ...and those who begin smoking in early adolescence are more likely to experience difficulty in quitting than those who start at later ages." http://www.nature.com/npp/journal/v32/n9/full/1301327a.html View in LinkedIn

ROLE MODELS IN MOVIES. "Social norms portrayed in tobacco advertising and in movies promote smoking in young people." http://lnkd.in/d9mSkKY View in LinkedIn