Category: Uncategorized

EU DIRECT COSTS OF SMOKING."public healthcare expenditure on treating smoking attributable disease suffered by smokers is ~€25.3 billion in 2009 ...(or) 2.9% of total healthcare spending in the EC27, (or) 0.22% of its GDP." (European findings, excluding relatively minor expenses). http://lnkd.in/d7pFK3K View in LinkedIn

"THE WORLD HEALTH ORGANIZATION'S international Framework Convention on Tobacco Control provides a roadmap for coordinated global action. But attaining the vision of this global treaty requires action nation by nation ... requires national capacity including political commitment, a skilled workforce ... most crucially of all, knowledge." http://lnkd.in/dKg__Wh View in LinkedIn

"ARGENTINA has one of the highest cigarette smoking rates among both men and women in the Americas and no legislated restrictions on tobacco industry advertising. The tobacco industry has traditionally expanded markets by targeting adolescents and young adults." http://lnkd.in/dDwSdsB View in LinkedIn

NEW MARKETS. "Why Big Tobacco is threatening lawsuits against governments in the developing worlld ... But as governments attempt to pass anti-smoking measures, they're running into a roadblock ... multinational tobacco companies ... argue that gruesome warnings on cigarette packages and other new anti-smoking measures violate international trade treaties." http://lnkd.in/dDC7PrH View in LinkedIn

TOXIC DUMPING. "Cigarettes sold in underdeveloped countries tend to have higher tar content, and are less likely to be filtered, potentially increasing vulnerability to tobacco-related disease in these regions." http://lnkd.in/dRNWjzP View in LinkedIn

AT A STANDSTILL AFTER FIFTY YEARS. "The ... 2012 Surgeon General’s report, Preventing Tobacco ... concluded that the scientific evidence “consistently and coherently points to the intentional marketing of tobacco products to youth as being a cause of young people’s tobacco use.” Fifty years after the first damning Surgeon General's report, and no progress. http://lnkd.in/dtcjFGW View in LinkedIn

YOUTH MARKETS. "Hillel Alpert, a researcher at the Harvard School of Public Health, says tobacco companies are still targeting youth in the U.S. as well. As recently as 2005 R. J. Reynolds was adding flavors—such as orange-mint, chocolate and vanilla—to its Camel cigarettes to increase their appeal to youth and first-time smokers." http://lnkd.in/dJA_3gd View in LinkedIn

CANDY THAT KILLS. "With novel marketing and flavors to appeal to first-time smokers, Big Tobacco seems to be aiming for youth smokers in the developing world ... the same four tobacco companies that U.S. public health advocates kicked out in the 1990s are still targeting the most vulnerable members of society—namely, children, teens and those trying to quit, with a focus on less affluent nations." http://lnkd.in/dJA_3gd View in LinkedIn

PROJECT VIRILE FEMALE (VF). RJ Reynolds Tobacco campaign "aims at young, poorly educated white women whom the company calls "virile females." ... The advertising campaign focuses on a certain group of women whose favorite pastimes ... include cruising, partying and attending hot rod shows and tractor pulls with their boyfriends." http://articles.sun-sentinel.com/1990-02-18/news/9001250355_1_reynolds-plans-cigarette-marketing-effort-marketing-plan View in LinkedIn

PROJECT YW (YOUNG WOMEN). "Project YW was an R.J. Reynolds effort to design a cigarette to target younger women. Its primary characteristic was to be a vanilla flavoring, and an attempt to make a cigarette that offered a "fresh aftertaste" to help smoking appeal to more women ... as providing "personal cosmetic freshness and attractiveness." http://lnkd.in/dC65Bb2 View in LinkedIn