MAKE YOUR CASE TO THE BOARD AND INVESTORS. The CEO of any company should be in the habit of making reasoned and thought-through justifications for key decisions facing the company, even if there is dissent from the board. Well-crafted, logical, and factual arguments are often enough to win your case, and the board will gain comfort that you show solid business reasoning, and are willing to stand your ground. I have heard dissenting board members (investors) explain their negative view on an issue explained by the fact that the CEO simply did not make his case.