BIG PHARMA’S OLD MODEL IS BROKEN : throw huge amounts of money at R&D and hope that something emerges. This spurred the commonly quoted myth that it costs a billion dollars to come up with a new drug. Only true if your broken innovation system is vastly inefficient. Combine that with the bizarre fact of the Patent Cliff, and innovation is the last straw before complete collapse. It takes great pain to stimulate change in comfortable environments. Finally the world of drug discovery is changing, and changing radically.
http://lnkd.in/e4P48y
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022