A CULTURAL PRIMER to the Middle East, that everyone trying to do business there must read. Bottom line is it does not matter if you have the best mousetrap, if you miss the culture gap you will get nowhere. This is easy to do and very unforgiving. Every culture has different rules and norms, and you ignore or flaunt them at your peril. Especially if you are effectively seeking a long term relationship with an investor or partner. This can be far worse than having a bad product.”
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http://lnkd.in/xWD8sQ
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022