TECH CITY LONDON puts finalist’s elevator pitches up for public viewing and votes. The democratization of candidate applications is so different from the discrete pitch in a plush VC office to a few cognisante. This is more akin to crowdsourcing and is a totally different animal that has a game show flavor. Unlikely to vanish, it is an emerging trend. Gone are the days (only 20 years ago) where your pitch was primarily your (thesis) of a Biz Plan. Now personality and charisma are a key ingredient.
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