linkedin post 2014-11-15 07:20:02

SLIPPERY SLOPE UPWARDS. “In the 1970s and 1980s, it was advertising and marketing types who had the ear of the boss. In the 1990s, it was the strategists’ turn, while in the noughties it was HR people leading the war for talent who were in favour. Now the comms chief is the individual that the CEO and chairman require to be right behind them.”

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