PROJECT VIRILE FEMALE (VF). RJ Reynolds Tobacco campaign “aims at young, poorly educated white women whom the company calls “virile females.” … The advertising campaign focuses on a certain group of women whose favorite pastimes … include cruising, partying and attending hot rod shows and tractor pulls with their boyfriends.”
http://articles.sun-sentinel.com/1990-02-18/news/9001250355_1_reynolds-plans-cigarette-marketing-effort-marketing-plan
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022