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CIGARETTES TODAY ARE MORE DANGEROUS. "Fifty years after the first Surgeon General’s report on smoking and health, the new Surgeon General’s report released today shows that cigarette smoking is even more hazardous than previously thought." http://www.tobaccofreekids.org/press_releases/post/2014_01_17_sgr50_cigarettes_deadlier View in LinkedIn

43 TRILLION CIGARETTES IN A DECADE. "In 2010, tobacco industry’s profit was equivalent to US$6,000 for each death caused by tobacco. Since the 1st Tobacco Atlas in 2002, almost 50 million people have died from tobacco. 43 trillion cigarettes have been smoked in the last decade." http://lnkd.in/drxbEtM View in LinkedIn

THE NEW HEALTH RISK. "From 2000-2010, the risk of female smokers dying from lung cancer was 25.7 times higher than the risk in nonsmokers. The risk of dying from COPD was 22.5 times higher than that for nonsmokers." http://www.cancer.org/cancer/news/risk-of-lung-cancer-death-increased-during-last-50-years-for-women-smokers View in LinkedIn

"SMOKER numbers edge close to one billion." http://lnkd.in/dAeTris View in LinkedIn

THE OLD HEALTH RISK. "For women who smoked in the 1960s, the risk of dying from lung cancer was 2.7 times higher than that of nonsmokers. The risk of dying from COPD was 4 times higher among smokers than nonsmokers." http://www.cancer.org/cancer/news/risk-of-lung-cancer-death-increased-during-last-50-years-for-women-smokers View in LinkedIn

WOMEN SMOKERS ARE THE NEW GOLD RUSH. "Selling tobacco products to women is currently the largest product-marketing opportunity in the world." http://lnkd.in/dZctaRh View in LinkedIn

SMOKING AND WOMEN'S EMANCIPATION. "Why do nearly one-fifth of women in America smoke? The answer goes back to an event almost 80 years ago on Fifth Avenue, which is often regarded as one of the most successful P.R. stunts in American history." Remember, once it was against the law in the US for women to smoke. http://lnkd.in/dAmmiG9 View in LinkedIn

THOUSANDS OF TOBACCO PROJECTS. "Tobacco companies have engaged in thousands of internal projects and operations over the decades designed to do everything from thwart public health authorities to sell more cigarettes." http://lnkd.in/d9g4sCW View in LinkedIn

TOBACCO PROJECT NAMES were internal and not intended to be revealed to the public, and reveal a great deal about the culture and mind-set in the industry. Perchaos meandro to be fin y, today they appear more predatory and sinister than humerous. http://lnkd.in/dKnCpK5 View in LinkedIn

TARGETING YOUNG US SMOKERS. "The tobacco industry conducted extensive research on ETS altering additives, (with) internal code names such as "Project Stealth" and "Project TF" ("Tomorrow's Female" targeting 18-34 year old females.) and "Project YW" ("Young Women)." (Environmental Tobacco Smoke, ETS). http://lnkd.in/dcrghvF View in LinkedIn