Category: Uncategorized

TOXIC DUMPING. "Cigarettes sold in underdeveloped countries tend to have higher tar content, and are less likely to be filtered, potentially increasing vulnerability to tobacco-related disease in these regions." http://lnkd.in/dRNWjzP View in LinkedIn

AT A STANDSTILL AFTER FIFTY YEARS. "The ... 2012 Surgeon General’s report, Preventing Tobacco ... concluded that the scientific evidence “consistently and coherently points to the intentional marketing of tobacco products to youth as being a cause of young people’s tobacco use.” Fifty years after the first damning Surgeon General's report, and no progress. http://lnkd.in/dtcjFGW View in LinkedIn

YOUTH MARKETS. "Hillel Alpert, a researcher at the Harvard School of Public Health, says tobacco companies are still targeting youth in the U.S. as well. As recently as 2005 R. J. Reynolds was adding flavors—such as orange-mint, chocolate and vanilla—to its Camel cigarettes to increase their appeal to youth and first-time smokers." http://lnkd.in/dJA_3gd View in LinkedIn

CANDY THAT KILLS. "With novel marketing and flavors to appeal to first-time smokers, Big Tobacco seems to be aiming for youth smokers in the developing world ... the same four tobacco companies that U.S. public health advocates kicked out in the 1990s are still targeting the most vulnerable members of society—namely, children, teens and those trying to quit, with a focus on less affluent nations." http://lnkd.in/dJA_3gd View in LinkedIn

PROJECT VIRILE FEMALE (VF). RJ Reynolds Tobacco campaign "aims at young, poorly educated white women whom the company calls "virile females." ... The advertising campaign focuses on a certain group of women whose favorite pastimes ... include cruising, partying and attending hot rod shows and tractor pulls with their boyfriends." http://articles.sun-sentinel.com/1990-02-18/news/9001250355_1_reynolds-plans-cigarette-marketing-effort-marketing-plan View in LinkedIn

PROJECT YW (YOUNG WOMEN). "Project YW was an R.J. Reynolds effort to design a cigarette to target younger women. Its primary characteristic was to be a vanilla flavoring, and an attempt to make a cigarette that offered a "fresh aftertaste" to help smoking appeal to more women ... as providing "personal cosmetic freshness and attractiveness." http://lnkd.in/dC65Bb2 View in LinkedIn

PHILIP MORRIS1999 SMOKING STUDY by consulting company Arthur D. Little on the effects of smoking on the public finance balance of the Czech Republic, concluding that it was beneficial, on account of the premature death of smokers. Needless to say, this caused a public uproar. http://www.tobaccoinaustralia.org.au/17-2-the-costs-of-smoking View in LinkedIn

PROJECT STEALTH. PROJECT STEALTH. "To supply a viable alternative for those who are reacting to social pressure from non- smokers ... their own personal enjoyment of smoking some- times is an annoyance to non-smokers around them. Rationale: Social pressure on smokers has gotten to the point where a low smoke and low odor concept ...." http://lnkd.in/d83PmdG View in LinkedIn

NET LOSS FROM SMOKING IN EUROPE, subtracting total healthcare and related costs, of €544 billion (2009 numbers), from total European tax income of €72 billion (2007 numbers), leaves negative €472 billion per year in unmet costs resulting from smoking. Even allowing for '07-'09 differences, the case is clear. http://lnkd.in/d7pFK3K View in LinkedIn

PROJECT TOMORROW'S FEMALE (1987). "The objective of TF is to develop a ... cigarette for today's 18-34 year old female smokers. Potential product characteristics include: smooth smoking satisfaction; reduced smoke; pleasant/absence of aroma ... RJRT currently holds a relatively small share of 18-34 female smokers." http://lnkd.in/dxaWpNB View in LinkedIn