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OWNING THE PROBLEM AND THE SOLUTION. "The tobacco industry recognises that the stakes are high. If it gets this right it will own both the problem and the solution. It is difficult to think of another market where such an advantageous position exists. Coke’s current attempt to own obesity solutions has some similarities." https://lnkd.in/d-5YcyD View in LinkedIn

BIGGEST OPPORTUNITY OF THIS GENERATION. "David O'Reilly, BAT's Scientific Director, states on this website that he believes that ‘tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation." http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text View in LinkedIn

NEW GOLD RUSH. "The pace of change is frenetic and the result is akin to a gold rush: anarchic, unpredictable and with potentially vast profits to be made. There is a massive incentive for the new e-cigarette companies to get established, develop brand share and so attract a buy-out by one of the big tobacco companies." https://lnkd.in/d-5YcyD View in LinkedIn

MANY PLAYERS. "A plethora of small e-cigarette companies has emerged producing an enormous range of products and marketing them in every conceivable way. In just over one year, there were 121 product trademark applications and 12 emerged in the two weeks following the MHRA announcement." Products are aimed at existing smokers and the nonsmoking youth markets. https://lnkd.in/d-5YcyD View in LinkedIn

OPPORTUNISTIC TACTICS. "Transnational tobacco companies’ harm reduction discourse should be seen as opportunistic tactical adaptation to policy change rather than a genuine commitment to harm reduction. Care should be taken that this does not undermine gains hitherto secured in efforts to reduce the ability of the tobacco industry to inappropriately influence policy." http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text View in LinkedIn

CHANGING LANDSCAPE. "Tobacco harm reduction has long been a public private partnership (PPP), with all the potential conflicts of interest ... Until recently, however, this was a relatively simple PPP, between tobacco control and one private partner: the pharmaceutical industry." But with the e-cigarette, the tobacco industry is now a third player." https://lnkd.in/d-5YcyD View in LinkedIn

NO DATA ON INHALED PURE NICOTINE. "Given the relatively recent entry of ENDS into the market and the lengthy lag time for onset of many diseases of interest, such as cancer, conclusive evidence about the association of ENDS use with such diseases will not be available for years or even decades." (Electronic nicotine delivery systems). https://lnkd.in/d2e7-yr View in LinkedIn

REGULATION OF E-CIGARETTES. "In the US, the regulator’s first instinct was to ban e-cigarettes as unapproved drug delivery devices. A protracted court battle ensued. This year, the FDA determined that e-cigarettes aren’t medicine at all, but would be regulated like tobacco instead. Across the pond, European Commission made the same ruling." (2014). http://www.dailymaverick.co.za/opinionista/2014-12-02-only-big-tobacco-and-big-pharma-want-e-cig-regulation/ View in LinkedIn

E-CIGARETTES CONTAIN OTHER TOXINS. "For some brands, the level of some of these cancer causing agents, such as formaldehyde and other toxicants like acrolein have been found to be as high as in the smoke produced by some cigarettes." https://lnkd.in/d2e7-yr View in LinkedIn

US NRT REGULATION. "To make over-the-counter access to nicotine replacement therapy more easily available, the US ?.. FDA last year removed restrictions on patches, gum, inhalers, mouth sprays and lozenges, noting in particular that these products “do not appear to have significant potential for abuse or dependence.” (2014). http://www.dailymaverick.co.za/opinionista/2014-12-02-only-big-tobacco-and-big-pharma-want-e-cig-regulation/ View in LinkedIn