GOOD SCIENTISTS ARE LOOSING THE PR WAR. “Scientists are lousy communicators. They appeal to people’s heads, not their hearts or guts. Scientists think of themselves as guardians of truth. Once they have spewed it out, they feel the burden is on the audience to understand it and agree.” We need to join the real world.
http://www.newsweek.com/why-scientists-are-losing-public-relations-war-69571
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022