OVER-SHOPPING A DEAL CAN KILL IT. When investors smell that a company has been round the circuit twice, their suspicions are raised. Rather than be praised for leaving no stone unturned, the CEO is rejected because nobody wants a reject. Keeping your kimono closed, and being highly selective who you show your plan to, will attract more attention. Investors hate to be locked out of an over-subscribed financing, and this is the most desirable (and hardest to achieve) outcome for a CEO raising capital.