TRY AND AVOID BINARY OUTCOMES AS AN ENTREPRENEUR: SUCCESS OR FAILURE. For those developing a single product, like a single new drug, the outcome is binary. That can be heartbreaking for the entrepreneur after years of work, and rough on investors. Try always to have at least two candidates or products to hedge your bets, if possible without distracting yourself, and best still partner the second so your burn on it is minimized. A tall order, but better than the binary dilemma.