linkedin post 2013-06-12 05:46:02

GENERIC DRUG substitution should be a no-brainer when the innovator patent has expired and there is a cheaper generic launched. Brand Pharma companies have long enjoyed, and in cases actively contributed to, the urban myth that the generic is somehow inferior. The FDA has a stringent process for generic drug approval and this debate is groundless. Unless you happen to be the innovator.

http://lnkd.in/wkg7xn

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