FAILURE is one of many necessary steps to success. The Lean Method advocates being experimental with your business plan and trying different approaches. Some will work and some will fail. But each is a data point about how best to proceed. Most businesses encounter non-fatal bumps in the road. Those that analyze and learn and power through are usually strengthened by these challenges. Equating failure and shame, as Japan and Spain have traditionally done, is stifling for innovation. The only shame exists when you do not get back on the horse that threw you. .
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