“I DON’T HAVE CUSTOMERS” a bio-entrepreneur recently told me, because he was developing a new drug. We all have customers but frequently forget this. His investors are his most important customers today. They bought something from him with real money and need superb customer service to not want to change brands. I was recently involved with a company where the CEO treated the investors with contempt. Not good. We all can benefit from thinking hard about who our customers (in the non-traditional sense) are, and focusing on giving them a better customer service experience.
http://lnkd.in/73SZjU
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022