VALENCIA’s Polytechnic University is an impressive giant campus full of modern buildings. Its chemical engineering building is stuffed full of simulated mini petroleum reactors, and ultra high-tech instruments. The Red Cube building is the Innovation group. True to form, its conference rooms on the top floor are named Aprende, Atiende, Debate, Descubre, Escoge, Resuelve, and last but not least, Seduce.