TOBACCO MOVES INTO NRTs. “2009 Reynolds American became the first tobacco company to acquire a pharmaceutical company, Swedish Niconovum, which develops (NRTs) … 2011 BAT launched … Nicoventures to commercialise non-tobacco nicotine products and PMI announced that it had acquired … A nicotine delivery system.”
http://tobaccocontrol.bmj.com/content/21/2/92.full