“A SECOND CASE STUDY documents exchanges between CIBA-Geigy (now Novartis) and Phillip Morris. CIBA-Geigy had been a “major supplier” of pesticides to Phillip Morris … but when CIBA-Geigy released its nicotine patch Habitrol in 1991, the tobacco company was moved to “help” CIBA-Geigy “devise more appropriate advertising” for the product.”
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