BIGGEST OPPORTUNITY OF THIS GENERATION. “David O’Reilly, BAT’s Scientific Director, states on this website that he believes that ‘tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation.”
http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text