OWNING THE PROBLEM AND THE SOLUTION. “The tobacco industry recognises that the stakes are high. If it gets this right it will own both the problem and the solution. It is difficult to think of another market where such an advantageous position exists. Coke’s current attempt to own obesity solutions has some similarities.”
https://lnkd.in/d-5YcyD
linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022