linkedin post 2015-02-17 06:50:16

FROM TOBACCO TO JUNK FOOD. “While Morris spent much of its effort cleaning up its tainted tobacco image, the company was making giant strides in the food industry. From 1992 to 1997, Kraft’s profit margin had increased to 16 percent–one of the highest in the food industry. The unit also controlled 35 percent of the frozen food market, after the successful 1995 launch of DiGiorno Rising Crust pizza, and continued to be the market leader in many of its product segments.”

http://www.referenceforbusiness.com/history2/72/Philip-Morris-Companies-Inc.html

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