PROCESS OPTIMIZATION. “Evolutionarily, this is like the difference between adapting the parameters of a phenotype directly (e.g. the traits of a phenotype) vs adapting the parameters of a developmental process that produces fit phenotypes (this is a distinction which is lost when we assume a one-to-one mapping between genotype and phenotype).”
http://link.springer.com/article/10.1007/s11692-015-9358-z