linkedin post 2017-02-11 05:25:09

MOTTAINAI. “In Japanese, the word “mottainai” expresses the regret, even distaste, that we feel when we see a thing or resource wasted. But looking past its definition, mottainai means primarily a state of mind long rooted in Japanese culture. The idea of respect for nature, considered sacred, is deeply rooted in Japanese culture. The same applies to respect for things as, in Shinto mythology, all things have a soul.”

http://www.ready-for-the-resource-revolution.com/en/mottainai-the-japanese-waste-avoidance-culture/

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