FITTEST MEMORY RACE. “Evolutionary adaptation and physiological adaptation are therefore no longer distinct, but are fundamentally one and the same process. Adaptation is not the selection of object memories, but a competition between a multiplicity of interpretable memories. Those interpretable memories that enable a function to persist for the longest will be the fittest memories. Fitness is now no longer replication of code, but persistence of function.”
https://link.springer.com/article/10.1007/s12304-016-9256-5