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DISRUPTIVE innovation is less common than incremental innovation, cobbled from pre-existing pieces to achieve greater efficiency. True in nature. True in technology. View in LinkedIn

"FRIENDSTER was really the first modern, general social network. Founded in 2002, Friendster is still a very active social network, with over 90 million registered users and 60+ million unique visitors each month. Most of Friendster’s traffic comes from Asia (90% of it)." https://lnkd.in/gJ_sWNx View in LinkedIn

ON SHOULDERS OF GIANTS. "Much work on technological change agrees that the recombination of new and existing technological capabilities is one of the principal sources of technological novelty." As analyzed by patent code evolution. https://lnkd.in/dp-phxx View in LinkedIn

CHANGING BEHAVIORS. "Globally, time spent on social networking sites has surpassed time spent in email...and the number of social networking users surpassed the number of email users in July 2009." https://lnkd.in/dsHe6fk View in LinkedIn

RATE OF CHANGE. "There is a popular video on YouTube which assesses the rate of change in contemporary society, and illustrates beyond all doubt how this change is growing exponentially. The video particularly notes that the take up of social media has been extremely rapid in comparison to similar technologies." https://lnkd.in/dffrpRZ View in LinkedIn

READ CAREFULLY. "Social media has become an integral part of modern society. There are general social networks with user bases larger than the population of most countries." This is unique in our planet. https://lnkd.in/gJ_sWNx View in LinkedIn

RAPID ADOPTION. "Not only has Instagram become an important social media site and a central part of the popular culture, but the speed with which it has achieved this is also particularly notable." https://lnkd.in/dffrpRZ View in LinkedIn

MEDIA-RICH. "Many children’s bedrooms are media-rich environments—a growing proportion of children have computers in bedroom with online access. Highly motivated to create a separate autonomous space where children can experiment and develop their personality, youngsters seek to evade parental control." https://lnkd.in/d8-nHvR View in LinkedIn

AGENT OF CHANGE. "Instagram attracted over 100 million users in under two years from its launch, underlining how quickly this social media platform attracted users." https://lnkd.in/dffrpRZ View in LinkedIn

CHANGED COMMUNICATION. "Syntax aside, social media has also prompted a more subtle revolution in the way we communicate. We share more personal information, but also communicate with larger audiences. Our communication styles consequently become more informal and more open, and this seeps into other areas of life and culture." https://lnkd.in/dBD8zjV View in LinkedIn