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EU PREMATURE MORTALITY "attributable to smoking is estimated at €517 billion in 2009 ... Or 4.4% of Europe's GDP." Read the rationale for this important, and often ignored, number in this thorough document. http://lnkd.in/d7pFK3K View in LinkedIn

YOUNG WOMEN TARGETS: "women as a key US consumer base since the 1920s when cigarettes were promoted as an appetite suppressant (“Reach for a Lucky Instead [of a Sweet]” ... marketing strategies for women have used emancipation symbolism ... “Women! Light another torch of freedom! in 1929 to "You've come a long way, baby”." http://lnkd.in/dvNZ7Gz View in LinkedIn

TOTAL EUROPEAN COSTS OF SMOKING is "€544 billion in 2008 ... 4.6% of EU27 combined GDP." http://ec.europa.eu/health/tobacco/docs/tobacco_liability_final_en.pdf View in LinkedIn

FIFTY YEARS OF DATA. "Data on women's smoking before 1935 are anecdotal. Fortune magazine (Fortune 1935) conducted a national public opinion and consumer preference survey in the 1930s and a national Current Population Survey was performed in 1955, but systematic surveillance of smoking behavior did not begin in the United States until 1965." http://www.ncbi.nlm.nih.gov/books/NBK44311/ View in LinkedIn

EU PREMATURE MORTALITY "attributable to smoking is estimated at €517 billion in 2009 ... Or 4.4% of Europe's GDP." Read the rationale for this important, and often ignored, number in this thorough document. http://lnkd.in/d7pFK3K View in LinkedIn

EU INDIRECT COSTS. "Smoking related productivity losses (absenteeism and economic inactivity due to incapacity) cost the EU economy an estimated €7.3 billion in 2009," or ~0.06% of the EU GDP. http://lnkd.in/d7pFK3K View in LinkedIn

EU DIRECT COSTS OF SMOKING."public healthcare expenditure on treating smoking attributable disease suffered by smokers is ~€25.3 billion in 2009 ...(or) 2.9% of total healthcare spending in the EC27, (or) 0.22% of its GDP." (European findings, excluding relatively minor expenses). http://lnkd.in/d7pFK3K View in LinkedIn

"THE WORLD HEALTH ORGANIZATION'S international Framework Convention on Tobacco Control provides a roadmap for coordinated global action. But attaining the vision of this global treaty requires action nation by nation ... requires national capacity including political commitment, a skilled workforce ... most crucially of all, knowledge." http://lnkd.in/dKg__Wh View in LinkedIn

"ARGENTINA has one of the highest cigarette smoking rates among both men and women in the Americas and no legislated restrictions on tobacco industry advertising. The tobacco industry has traditionally expanded markets by targeting adolescents and young adults." http://lnkd.in/dDwSdsB View in LinkedIn

NEW MARKETS. "Why Big Tobacco is threatening lawsuits against governments in the developing worlld ... But as governments attempt to pass anti-smoking measures, they're running into a roadblock ... multinational tobacco companies ... argue that gruesome warnings on cigarette packages and other new anti-smoking measures violate international trade treaties." http://lnkd.in/dDC7PrH View in LinkedIn