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ALTERNATIVE ADDICTION METHOD. "E-Cigarettes are strictly a consumer purchase, used as an alternative to tobacco cigarettes, for ongoing use. No intention to treat or cease a nicotine or inhalation habit is assumed by purchasing such a product; it is designed and sold specifically for continuation of such use." http://www.ecigarette-politics.com/electronic-cigarettes-global-legal-status.html View in LinkedIn

AUGMENT CIGARETTE USE. Tobacco companies "have started publicly opposing this ban on snus sales, supporting their position with a harm reduction narrative ... this narrative is inconsistent with the TTCs’ private documentation which suggests that harm reduction is not central to their business strategy ... snus is being marketed to augment cigarette use." http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text View in LinkedIn

PERMANENT ALTERNATIVE. "Cessation presents a weak business model: ‘if you have a product that helps people to stop smoking ... then your market gets smaller and smaller. Following the pharmaceutical industry’s lead, therefore, some e-cigarette marketing is focusing on long-term use, as a permanent alternative to tobacco." http://www.cancerresearchuk.org/prod_consump/groups/cr_common/@nre/@pol/documents/generalcontent/cr_115991.pdf View in LinkedIn

SMOKELESS TOBACCO: QUO VARDIS? "This raises a crucial strategic question for tobacco control: is a revitalised and rehabilitated tobacco industry a desirable outcome? More specifically, what are the implications for the World Health Organisation’s Framework Convention on Tobacco Control (FCTC) Article 5.3?" https://lnkd.in/d-5YcyD View in LinkedIn

OWNING THE PROBLEM AND THE SOLUTION. "The tobacco industry recognises that the stakes are high. If it gets this right it will own both the problem and the solution. It is difficult to think of another market where such an advantageous position exists. Coke’s current attempt to own obesity solutions has some similarities." https://lnkd.in/d-5YcyD View in LinkedIn

BIGGEST OPPORTUNITY OF THIS GENERATION. "David O'Reilly, BAT's Scientific Director, states on this website that he believes that ‘tobacco harm reduction has the potential to be one of the biggest public health opportunities of this generation." http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text View in LinkedIn

NEW GOLD RUSH. "The pace of change is frenetic and the result is akin to a gold rush: anarchic, unpredictable and with potentially vast profits to be made. There is a massive incentive for the new e-cigarette companies to get established, develop brand share and so attract a buy-out by one of the big tobacco companies." https://lnkd.in/d-5YcyD View in LinkedIn

MANY PLAYERS. "A plethora of small e-cigarette companies has emerged producing an enormous range of products and marketing them in every conceivable way. In just over one year, there were 121 product trademark applications and 12 emerged in the two weeks following the MHRA announcement." Products are aimed at existing smokers and the nonsmoking youth markets. https://lnkd.in/d-5YcyD View in LinkedIn

OPPORTUNISTIC TACTICS. "Transnational tobacco companies’ harm reduction discourse should be seen as opportunistic tactical adaptation to policy change rather than a genuine commitment to harm reduction. Care should be taken that this does not undermine gains hitherto secured in efforts to reduce the ability of the tobacco industry to inappropriately influence policy." http://tobaccocontrol.bmj.com/content/early/2014/01/22/tobaccocontrol-2013-051502.full?utm_source=rss&utm_medium=rss&utm_campaign=understanding-the-emergence-of-the-tobacco-industrys-use-of-the-term-tobacco-harm-reduction-in-order-to-inform-public-health-policy-free-full-text View in LinkedIn

CHANGING LANDSCAPE. "Tobacco harm reduction has long been a public private partnership (PPP), with all the potential conflicts of interest ... Until recently, however, this was a relatively simple PPP, between tobacco control and one private partner: the pharmaceutical industry." But with the e-cigarette, the tobacco industry is now a third player." https://lnkd.in/d-5YcyD View in LinkedIn