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" "SUGAR FOLLOWS TOBACCO STRATEGY. 1. Increasing the addictive quantities. 2. Targeting children. 3. Denial of causality. Same old playbook. " " View in LinkedIn

SUGAR ASSOCIATION RESPONSE: "Sugar is Not the Cause of Obesity." Neither was tobacco related to cancer. https://lnkd.in/dft3-uH View in LinkedIn

FACT. "Sugary drinks increase the risk of obesity, diabetes, heart disease, and gout." http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/ View in LinkedIn

BIG GULP. "7-Eleven convenience stores helped launch the era of fast-food and junk-food supersizing that continues today by introducing the 32-ounce Big Gulp. But even the Big Gulp seemed small after a while. In 1988, the company started selling the 64-ounce Double Gulp." https://lnkd.in/du5pSg4 View in LinkedIn

COMMON SOFT DRINK BOTTLES: before 1550s, 6.5 oz; 1950s 12 oz; early 1990s, 20 oz; 2011 42 oz. blistering increase. http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/ View in LinkedIn

MEGA PORTIONS. "Sugary drink portion sizes have risen dramatically over the past 40 years, and children and adults are drinking more soft drinks than ever." http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/ View in LinkedIn

YOUTH MARKETING WORKED. "Children and youth in the US averaged 224 calories per day from sugary beverages in 1999 to 2004—nearly 11% of their daily calorie intake. From 1989 to 2008, calories from sugary beverages increased by 60% in children ages 6 to 11, from 130 to 209 calories per day, and the percentage of children consuming them rose from 79% to 91%." http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/ View in LinkedIn

ADDICTIVE JUNK FOOD. "Moskowitz, who studied mathematics and holds a Ph.D. in experimental psychology from Harvard, runs a consulting firm in White Plains, where for more than three decades he has “optimized” a variety of products for Campbell Soup, General Foods, Kraft and PepsiCo. “I’ve optimized soups ... I’ve optimized pizzas. I’ve optimized salad dressings and pickles." https://lnkd.in/dNjGR4g View in LinkedIn

TARGETING THE YOUNG. "Beverage companies in the US spent roughly $3.2 billion marketing carbonated beverages in 2006, with nearly a half billion dollars of that marketing aimed directly at youth ages 2–17. Yet the beverage industry aggressively rebuffs suggestions that its products and marketing tactics play any role in the obesity epidemic." Sounds familiar. http://www.hsph.harvard.edu/nutritionsource/sugary-drinks-fact-sheet/ View in LinkedIn

SCIENCE OF JUNK FOOD is biochemically and physiologically very similar to that of nicotine: stimulation of the pleasure centers in the brain with biologically inappropriate chemical cues, tricking the body neurologically. It is no wonder that tobacco companies now dominate the junk food sector. View in LinkedIn