Is this an example of disruptive technology (“innovators” in this article) being less important than what I call “incremental technology”, which is not disruptive, but adds value? The disruptive technologies are relatively few in the absolute sense, the airplane, radio, electricity, computers, to name a few iconic examples. But incremental technologies, better than the innovator, form the vast majority of successful technology plays. This supports my advice to entrepreneurs: better is perfectly good, and it neither has to be scalable nor disruptive to be a successful venture!
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