MEASURING OUTCOMES MATTERS as Bill Gates rightly points out in this essay. Measurement is a cornerstone of science. Verifiable and measurable outcomes are also key to the entrepreneurial venture. How do you know your innovation has bern successful? Customers have bought it. That simple. Be eager to find early surrogate or predictive measures of outcomes, such as detailed customer surveys. These are powerful tools for olanning and revising your business.
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linkedin post 2022-06-29 05:12:48
Nigel Fleming
September 21, 2022